Pharrell aka Skateboard P. has entered into daring and smart partnership with Bionic Yarn, a two-year-old textile firm based in New York dedicated to developing environmentally sustainable fabrics. Pharrell is not only the owner and investor in the company, he is the ambassador and spokesman for the brand.
Pharrell on Bionic Yarn: "I’m so interested in the technology behind this, I’m also very concerned about the environment and want to make a conscious effort to make it better. We were just looking at this new canvas that is amazing. Basically, the denim is still denim, the cotton is still cotton. The process to make the Bionic Yarn makes it extremely durable and gives it a really luxurious feel. When Nigo’s team — my partners at BBC/Ice Cream — felt the Bionic Yarn cotton, they couldn’t believe how smooth it feels. Our goal is to be the go-to fabric supplier, we want to provide quality fabrics that happen to also be sustainable. We want to do everything from high-end luggage, to high-end denim, to university caps and gowns to Parks Department uniforms. It’s a plus that the fabric brings environmentalism to a whole new level".
For more information on this please visit Bionic Yarn's homepage.
Good step...save our nature...!
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