Thursday, May 20, 2010

Stylish White Mountaineering HQ

Here a look into the White Mountaineering HQ in Daikanyama. Japanese Gossip I love. The space applies a pristine all-white approach to everything from walls, stairs and surfaces, the end result being similar to the aesthetics at maison martin margiela’s HQ. The windows are covered with Mountain portraits, providing welcome detailing and subtle branding. Painting things white is nothing revolutionary, but as these photos show, the shop looks beautiful and using of so much of it feels particularly special. - Dragan Filovski Jr.