Friday, March 16, 2012

#AirYeezy2 Release - #viralmarketing works!

Air Yeezy 2 "Cheetah"

The Air Yeezy 2 could potentially unfold, we could be in for one of the most chaotic sneaker releases in history. It appears that some sneakerheads want to take no chances at missing out, as campouts for the Nike Air Yeezy 2, confirmed to release on April 13th in the Wolf Grey/Pure Platinum colorway, have already begun out in Los Angeles outside the Beverly Hills House of Hoops. 

The line across the Beverly Hills House of Hoops. One month until the release.

This video brought to us by Jordan Geller of the ShoeZeum.

Viral marketing to the fullest...