Have you ever heard about paper denim? Yes, thats what we said, paper denim, 40% recycled paper combined with finest cotton, died into a smooth indigo blue. Sounds like a sweet dream, doesnt it!
Well, thats exactly what the swiss jeans brand Upper Class offers during two weeks at KANTINE Shop in Zurich, starting on October 20th. If you’re a denim lover then this is a must have piece of fabric you should try to add to your collection. We are talking about 300 units that will be avaliable to the lucky ones out there trying to get some retail therapy. You know, its all about that paper yo!
See you there...
