Following last year’s foray onto the North American market, Japanese apparel label A Bathing Ape, or better known as BAPE, is focusing on its South East Asia fan base, with the opening of BAPE flagship in Singapore. Now in its 16th year, the once Harajuku staple is also reconnecting with its long time European consumers this year, with a brand new online retail initiative that opened recently. At the new BAPE Europe (eu.bape.com), buyers are able to select from a wide range of apparel, footwear, and accessories, including the popular Baby Milo Valentine’s Day T-Shirt, URSUS BAPE Collection, and more, all at the comfort of their homes. The store is open to residents from all the EU nations, Norway, and Switzerland.
No more need of lugging back suitcases full of merchandises back home, now items are simply one-click away…
Source: Highsnobiety